Dear all RUclipsrs, this is how to be a good presenter: knowledge and personality in balance (but aim high rather than low). Such an enjoyable and thought provoking talk ...
A very accomplished man that says it how it is...young presenters are educated to fear...just about everything... I very much doubt in thirty years time there will be another Rory...the list is endless...Peter Ustinov, Barry Humphrey....today's presenters are robotic
But sadly, if his points were turned into 15 second tiktoks by someone screaming at the camera they'd get waaay more views. On the flip side, they'd not sink in and help us think differently the way that this does.
I think it's the difference between a good education, a career full of insight, and focused attention on the details.... and well, whatvever Logan paul is.
Agree. Being a good presenter is paramount. I am a public speaker and read poetry live. I made a video about mastering the mic recently on RUclips: people like Rory Sutherland are certainly the benchmark for excellence.
I love his speedometer demonstration. I internalised this at a very a young age thanks to a brilliant maths teacher called Dust Miller, who called it the law of diminishing returns: Each doubling of speed saves half as much time as the previous doubling but, thanks to air resistance consumes four times as much fuel.
@@axeenj Imagine you 2x the speed. Instead of 20 minutes, your ride now takes 10 minutes. Double the speed again, and it now takes 5 minutes. Congrats! You saved 5 minutes! But your first increase gave back 10 minutes.
I’m confused. thought it is linear? 10% extra speed is still 10% extra time saved. It’s just anchored to a defined distance rather than a time. Strange expression of it on the speedometer
I would question that further because maybe the reason you haven’t thought of it like that before is due to all the reasons making you think of it the way you do. DO we want to spend a third of hour day squished among other commuters on trains, for the “scenic” route that someone squished up by the window may be able to acknowledge? We don’t “assume” speed is a priority, that’s the point of the mode of transportation.
@@Liusila Thanks @liusila...True but I guess that's my point really. The value of videos and conversations like this is getting me to challenge my assumptions. Much as I try to see the world through a new lens or filter as often as I can, I'll end up surrendering to habit and false assumptions e.g. the folks who invented this (whatever) it is a clever and therefore it's the best solution they could come up with at that time. BUT, if we understand that they are deploying a high level of 'logical' thinking to address the task then we can see, a little clearer, the gaps in their thinking and action from an innovative creative perspective.
When I was at uni doing a textile degree I’d get the train to uni because it was quicker but the bus home which took almost 2 hours. The train journey was a bus to town, a walk to the station, then a walk to uni. Neither part of the journey was more than 10 mins. But going home was a very long journey on a bus where I could get some knitting done and relax for a while. The added bonus was the number of older women on the bus who used to work in the northern mill towns and spoke to me about the days of textile mills. It was uni information that wasn’t in books and an absolute joy. I now have a car and while I love driving, I miss the ability to knit and meet strangers.
I agree with the preference except I do not like interaction, introvert alert, I dislike the interruption and higher risk of failure by a multimodal trip.
I just found him, and I find him fascinating and oddly wise for a marketing guy. But he is Gen X so it makes total sense. Part psychologist and part philosopher.
This takes me back to elementary music classes. We were nervous budding musicians. The teacher said, "Are we all crazy anxious enough?" Unanimous agreement. "Congratulations on your awareness. Now if you want to go farther faster... you will have to slow down."
There's so many little gold nuggets in this speech. Never heard of this guy before, luckily this was a great RUclips recommendation. I have a feeling I'm going to start binging his content.
Get his audio book called ‘Alchemy’ it’s just him talking like this all the way through the book, it’s also actually him reading it too. Really really worth a listen.
Rory is a very smart man. You can tell from his examples that he understands almost anything rather quickly. And he combines completely disparate phenomena with such ease.
Outside of a UK context, there is a pretty well-established Goldilocks zone for high speed rail, where it saves time compared to planes or takes the same time, but with less pollution. And in many situations, when actual travel time is comparable, high speed rail end up being faster than plane travel, as passengers end up closer to their intended final destination (city center versus 60+ minutes away), there is no baggage or security wait-time etc.
RUclips shorts told me about Rory Sutherland. So THIS algorithm for once played well, kept me searching for him and finally watching his brilliant speeches. The algorithm was fast and watching this took time, wonderful precious time! 🙌🏻
The advantage of shorts: tremendous reach. The disadvantage is losing time messing around. I make shorts and want them to be a gateway to my longer content.
@@nathanhassallpoetry while this is absolutely true, in this case the shorts about Rory Sutherland were from a strange financial advisor (scammer?) and no direct reference or link to Rory was provided. So I had to do all the research who this gentleman is. Actually not even quite correct... 🙄
@@neglectedloves oh, wow! For Sutherland: all press might be good press. But not good when a scammer rides on the coattails of another's success to elevate themselves.
@@nathanhassallpoetry exactly! Is there a way to link directly to a specific YT account? I found myself more than once trying to find a person, a channel a topic within YT coming from a short... or it might of course just be me being stupid 😂
26:48 A neighbour of mine got a text message from someone who had walked past their house and wanted to buy it. That was not well received. I remember thinking they should have sent a hand-written letter, as I once did when I inquired about renting an idyllic cottage from an old lady. Worked for me. The difference between a text message and a hand-written letter is enormous.
I think it’s also the reason they want to buy. If they are just flipping a house a hand written letter is not going to matter as much as if they love the area or the house.
My brother forgot to fill up his car and was stressed. I said we would enjoy a slow drive, no traffic and we talked for two hours and truely enjoyed that so very much.
I loved it. As someone who had to present fairly regularly, and someone who has to attend presentations regularly, it’s so great to have someone with Rory’s type of personality. If it’s not fun then the audience are asleep and it’s hard watching your audience turn off quickly. This had Interesting information, was fast paced and never boring and Rory is a natural communicator and presenter.
Agree--and he is well practiced! I present and give talks as well, and read poetry to people. Grabbing attention is one art, keeping attention is another. I've got a knack for it having been doing it frequently for over a year professionally and more sporadically before that (making RUclips videos has also helped...)
Here is an insight. We had a bus service that was always on time. In rain, snow, sun. The village commuters swallowed the idea that a train service would be better, because we already had old tracks but the train line had been abandoned decades earlier. So after much lobbying, the tracks were renovated and new bombardier trains were introduced. Moral of the story - the trains are never on time. Snow hinders them, rain hinders them, sun hinders them. It is a shitty substitute that costs plenty.
It depends on the train or bus route and sometimes factors beyond your control. Is it a double-decker through London at a quiet time, where you get the front seat on top deck versus a packed sweaty tube that stops for 30 minutes in a tunnel.
@@erbterbAlso, less demand on buses can cause routes to be cut and decrease the usefulness of the network, forcing more people into alternatives, which in turn erodes the service.
@@saddysly8281 each to his own. I would rather be on time and know I will be on time, than have to always get the train an hour earlier because we cannot trust it will show up on time or at all. Then we end up riding a bus anyway as replacement traffic or take a cab and then go through the trouble of seeking reimbursement from the service provider.
The 30 minute product presentation and the written essay is what we call "proof of work" in computer science - it's a brilliant way to achieve decentralised concensus, thus avoiding the "mob rule", i.e. 51% majority deciding over 49% - this often happens when one just leave people to vote without putting in any work (e.g. researching the options), then the votes will be "cheap" and the winning strategy is populism - that's why we see so much of that in politics. Winning by 51% is so common because people have vastly different preferences. The candidates offering faster/cheaper solutions win over candidates who would be really solving problems, because actual solutions are often hard, takes time and effort and can be hugely unpopular. The proof of work ensures those who vote put in effort, increasing the value of their vote and lowering average time preferences. Imagine that in order to vote, you'd have to pass a simple test to prove you have some basic knowledge about the parties and their programmes - it will slow down the voting process, but the quality would skyrocket and it would be much harder to just "buy" votes.
Basically a case of vote for me now and you'll get a $20 coupon vs Vote for me now and after 2 years you'd have saved $2000 dollars thanks to my policies. People will take the $20 because they want the money now.
There’s a problem with that, a genuine problem which is very relevant to the real world. Proof of work/knowledge favours those who have the excess time resource to put in that work. If you work as a cleaner, doing two jobs one of which is shift-work until 4am, and taking the bus because you can’t afford a car…..then not only do you make bad dietary decisions, you *also* don’t have time to do in-depth research of which political party has your interests at heart. Whereas the well-paid corporate lobbyist, whose day-job is to influence those same politicians, can put in as many hours a day as they like, to both research those policies, and make them happen by subtle skewing of debate. Rule by experts may well produce “better” policies. But it also produces policies that are very *unfair* to those at the bottom of the pile. It’s exactly why democracy one-man-one-vote is both vital, and a fragile flower.
@@johnfranklin8147 You're exactly right. Which is entirely why I advocate for a form of anarchism, particularly a return to local communalism/primitivism. If we as small communities can be self-sufficient, then the role of government disappears. The role of big business disappears. The ability for people to house and feed themselves "providing services" disappears. Everyone will be required to engage in the ACTUAL tasks required to sustain their living and no-one will be absolved of this responsibility. Certainly, no individual will be FORCED to work so that another may live, however this will still allow the freedom for individuals and small societies to decide to provide for those who cannot (the elderly, children, disabled etc.).
This is great content. I've discovered Rory Sutherland through RUclips reels and now I am watching full length videos with him. The next step is to write Mr. Sutherland to write a new book. I would love to read it.
Rory is one of the few marketing people i can stomack listing to as an designer/engineer. i live my life much like he talks about, adfilters ann all electronic, no pings from anny app despite the strictly nesesary, and if im late i tell you and then carry on at the same speed. i might even slow down if late to counter the accompanying stress in being late. also one is eighter early or late, i like to chose if its important to be early or not. I also frequently chose transport becouse of ease of use comfort or beauty/intertainment instead of speed.
President Obama once famously said he is always early. I expect that's because to be a Black man in America you had to do better than everyone else all the time. And early meant on time. As a stage actor, I was trained to never be late. On time is late. if you're just showing up on time, you are not ready to start. I, too, I'm always early. I would like to be less early, but I am too stressed that I'm going to be late. Lateness=disrespect and laziness and poor planning.
@@thunderousapplause that’s a feature of modern culture, not an essential to a healthy human experience. it’s part of what Rory explains as efficiency and optimization for every aspect of life, which is insane. i went to a luau when I was in Hawaii, and i’m sure you’ve heard of ’Hawaiian Time’? Hawaiian Time is a great way to live. that’s how i choose to live, in contrast with the modern way.
As a former VFX tech, I love the ideas of letting creatives loose on infrastructure proposals. I recall Syd Mead's proposal for the former WTC site. Absolutely brilliant and as both a technical proposal and as a real landmark.
Brilliant; Though not the central point, the implications of e-mail (and instant messaging) which puts the burden on answering/checking on the recipient, is spot on.
I don’t agree though. Just check the email when you can or want - if someone needs me urgently there is Teams or my phone number as a last resort. To me this talk came across as a boomer desperate to bring back the 1970s because he just doesn’t sync with the zeitgeist anymore.
@@Liusila I think Rory's point about the expectation is correct though. I'm a part of an organization that send out an important email, then send a text to everyone to let them know about it.
@@Liusila he’s gen x. we grew up before and during the tech revolution. so we have the perspective of life from both sides. boomers don’t really understand and similar for the gens after millennials. sometimes faster is not better. sometimes going outdoors to play is healthier. sometimes having no plan or idea what you’re going to do is invigorating. the tech revolution fundamentally changed almost everything, and so fast, we haven’t had time to evolve.
4:22 I feel like whole my life I was trained, conditioned, lied by market/primal urges. That is how physics should be used. To improve our moral compas.
My problem with the price increase chart is that it shows Wage increased faster than housing, whereas in so many places rent / housing has gone up a lot more than wages in the past 5 years.
Enjoying travel time (or not) depends on the quality of the travel. I used to take the train from Leeds to London quite a lot for research conferences and got to travel down the day before the conference so there was no rush, just sitting on a train (outside of rush hour) chilling out and reading a book for two hours. I quite liked this and it was basically a good "de-stress" time. Compare this to, for example, taking the Tube in London at rush hour which I wouldn't wish on my worst enemy...
Exactly! Should we take THAT train twice as well, just for the joy of it all? Public transport is a means to an end, I don’t know what luxury trips with no time constraints the speaker gets to have, but most of us don’t get to live like that.
Dad had a 6 month job in another city, and came home on the weekends. On the train, He enjoyed the opportunity to write out plans for his personal project. I asked him how long the train ride was. “It’s about two glasses of wine and then I’m home”. Lovely answer.
I've hand written letters for close two a year and a half... As they say " To write a letter is human to receive a letter is divine ". It takes time ,but receiving a letter in the mail box is beyond words of value
I work for the subsidiary of a big multinational, and as part of the buyout we lost our marketing function - what’s fascinating is that at the same time, our company strategy basically imploded. I’d always assumed the latter led to the former, but I’m now rethinking that.
Interesting. I work for a company that is B2B and has a single massive client, so does basically no marketing. And we have no strategy or purpose worth speaking about 🤔
A few of us bikers worked out the speed thing years ago. We noticed on a very long trip that some bikers would blast off and disappear, only to stop for petrol or pee and within a few minutes we would catch them up. So we did an experiment, some of us sat at the limit of 70mph and others went blasting off at speeds of their own choosing. Unless you are going at ridiculously fast speeds it made little to no difference because you could NEVER reach such speeds as to make a substantial difference.
I was in a car travelling home at around 60 for the dual carriageway part of the trip. Some friends were making the same journey, but I knew they'd travel around 70mph. But I didn't need to stop for fuel, while they needed to. The duel carriageway part of the journey was around 30 miles and was the only part of the journey in which we had much choice as to what speed we would travel at. I worked out that during those 30 miles, I'd take half an hour and the other car would travel an extra 5 miles in that time. So all I needed to do to get home first was travel more than 5 miles in the time it took them to fill up with fuel. When I got home, I knew they would follow in (time spent at petrol station minus 5 minutes) and I had the tea ready for their arrival. This surprised them.
In 1979, the 90-minute commute between Mitcham and Westminster in the old Routemaster buses were the best times of the day. I'd fall asleep as soon as I sat down.
2 hours on a comfortable train are worth 10mins in an uncomfortable train. In addition, a 20min train ride is a disruption, a 90train ride is a work block
I found the part about Men enjoying the commute to work very interesting and true. I work in a small Cafe 30 miles from where I live and no one understands why i dont work in one closer to home. Truth is I actually really really enjoy the drive there and its a great work environment which is a bonus
Really entertaining and educational. While I see what Rory said about the assumption of ‘speed over enjoyment’ has influenced the rules of transportation, I think that the truth is in the ‘use-case’ nuances. Some value speed because the need is to be at a location on time and come back. Some value the enjoyment because their need is to experience the transport. It is safe to bet that the transportation companies have done their research and know where the majority of their potential customers are, and therefore optimize their experience to that need. To Rory’s credit, these companies could customize their experience by asking users a few questions about their goals and priorities before they offer fares. Something like: want to get their fast? Or want to get the scenic route?....
I think it's important to consider what else the companies could do to make the journey better. Would people care if their train took a longer time to arrive if they were comfortable and entertained? I don't think they would. Rory is railing against that assumption that "faster is better".
I couldn’t even make it through this video before stopping to buy Rory’s book. Such strong thinking and I like the notion that everything is based on extensive (incorrect) assumptions.
6:30 I recently had a trip to rural NSW, Australia where I went to Dubbo. Using Google Maps navigation to get back to Sydney took me through these back country roads instead of down the main highway from Dubbo to Orange because it was quicker by 10 minutes - but it was far more dangerous to be driving on a 1 lane each way country road, then a 3 lane highway.. all for 10 minutes.
Several of the points he makes remind me strongly of my time as trips co-ordinator in a secondary school. Each trip needed a risk assessment. "It's OK," they would say, "I've got the one from last year." "That's not a risk assessment." "Yes it is, and it's by Frank, who is really good and.." "That's not a risk assessment." "Why?" "A risk assessment is you thinking the trip through, spotting what might go wrong, evaluating it, minimising hazards and being sure you know what your contingencies are. THEN you write it down as a summary in case you need evidence later." Without going through the process, the paper is worthless; worse, it's deceptive, because it makes you think you are well-prepared when you're not.
I remember back in the 1970s when I was going on a mountain climbing day trip from school, one of the parents asked if it was dangerous, only if you fall off was the reply
While I think this is great advice, I had to re-read this several times to try to figure out what you actually meant by it. I *think* what you are saying is that there may be *new* risks that you are actually already aware of, that weren't in Frank's version, that may be missed if you did not take the time to think about it in the process of creating your new assessment.
Love Rory Sutherland. Cal Newport actually has made the same point at 10:04 many times over, but it's mostly fallen on deaf ears. See his book A World Without Email. Great idea on the server delay intervention though. Haven't heard that one before
On speed and distance travelled: We rarely travel very long distances in our daily commute. Therefore the increase in velocity does not yield much time saved. But, as many others have observed - fuel consumption is increased quite a lot. And as Sir Rory mentioned, the risk of severe injury in case of an accident is also higher.
After two months of getting recommended this guy's videos on RUclips I finally clicked on this video. He's definitely a very smart guy and interesting talk.
I love RUclips. I clicked on a random video on a subject I wasn't interested in and watched 31 minutes of a lecture because the person giving it was great. I didn't agree with everything he said, but the way he said it was engaging and entertaining.
At about the 28 minute mark, he brings up something that I personally think accurately depicts the function and consequence of using generative AI; the basic notion of 'journey vs destination'. Cleo Abram has a video regarding AI in music, and unknowingly, what she promotes at about 2.40 minutes into the video is the modern collapse of creativity, she calls it 'The Gap'. I can't tell you how saddened I was when I first saw her video months ago. To keep it short, she almost literally says, "If you want to create something, don't learn how to create it, just get AI to create it for you."
Eyery time i hear philosophy speeches like this, i'm glad i'm not the only one thinking things so fundamentally different than the majority of people. Thanks Rory 🙏
This really changed my thinking about speeding. He's totally right. Going 80 when I'm allowed to go 70 isn't doing much of anything for my ETA. Now I'm going to go 60 or more in my route to get to the highway.. those 30-40 mph bits. Takes off way more time!
Finally I can hear someone say publicly somethig I've been telling my friends for ages. Things like sliding doors sliding sloowwllyy which don't let me go through at my chosen pace without alternative with handle/push/pull option drive me mad. Or when I can't be served because of the AI system failure. Or when I hear that an electronic system of a car can disable it for actually no reason at all, because some sensors are ridiculously electronically sensitive. You can go on with such absurdities forever.
That slow-ai concept is fascinating. Imagine it going away for a week, coming back with incisive questions for the user, and making a really thoughtful response. Not sure our current LLM's are up for that, being mostly slightly interesting predictive text engines.
We did the "we would like to buy your house note" no one answered so we went for one that was on the market on the same street.the simple answer is that there is no simple answer in human interactions
We have basically lost our ‘quality’ of time in the rush to be fast. There is only one choice at the moment, which doesn’t suit most people (at an almost subconscious level). This was very obvious for me when I started work. We were legally entitled to an hour lunch break, which I insisted on taking to give me time I the middle of the day to regather myself. But as time went by people were incrimentally expected to work during their lunch break and so you now end up eating a shitty sandwich at your desk. And let be honest, who really likes that?
In an era dominated by instant gratification-where information is consumed in bite-sized portions, and results are expected at the speed of a click-our capacity for patience seems to be dwindling. Intelligence, on the other hand, requires time: time to reflect, to critically analyze, and to make connections between complex ideas. The question then arises-are we, as a society, too impatient to fully develop and exercise our intelligence? The rush for quick solutions often undermines the deeper thinking and problem-solving required for true intellectual growth.
Concorde strikes me as an example of this. It was an incredible engineering feat for sure but in the end maybe it was beaten by thinking of a human rather than a machine. Someone realised business people travelling between NY and London would be better off if they could sleep on a lie-flat bed or have a decent area to work and actually appreciate the extra time it took. To reinforce that point, I heard that during the spring when the jet stream is at its strongest, some people prefer to fly to Europe from the west coast of the US rather than the east coast because the trip is too fast to get a decent night's sleep.
This is like what TED talks used to be.
…yeah until the cancer of ‘Ted X’ bollocks came along.
Now they are a joke
Another example of retroactive slogans :D
"imagine...."
This was made a month ago...apparently they are like that right now!
Dear all RUclipsrs, this is how to be a good presenter: knowledge and personality in balance (but aim high rather than low). Such an enjoyable and thought provoking talk ...
A very accomplished man that says it how it is...young presenters are educated to fear...just about everything...
I very much doubt in thirty years time there will be another Rory...the list is endless...Peter Ustinov, Barry Humphrey....today's presenters are robotic
But sadly, if his points were turned into 15 second tiktoks by someone screaming at the camera they'd get waaay more views. On the flip side, they'd not sink in and help us think differently the way that this does.
I think it's the difference between a good education, a career full of insight, and focused attention on the details.... and well, whatvever Logan paul is.
@@davidgncl Not really true. Long-form content is way more profitable than tiktok.
Agree. Being a good presenter is paramount. I am a public speaker and read poetry live. I made a video about mastering the mic recently on RUclips: people like Rory Sutherland are certainly the benchmark for excellence.
I love his speedometer demonstration. I internalised this at a very a young age thanks to a brilliant maths teacher called Dust Miller, who called it the law of diminishing returns: Each doubling of speed saves half as much time as the previous doubling but, thanks to air resistance consumes four times as much fuel.
I've heard this before but I just don't get it. How can the time saved not increase linearly (disregarding air resistance)?
@@axeenj Imagine you 2x the speed. Instead of 20 minutes, your ride now takes 10 minutes. Double the speed again, and it now takes 5 minutes. Congrats! You saved 5 minutes! But your first increase gave back 10 minutes.
@@rafaeld9265 Ahh, of course. Thanks.
@@rafaeld9265 I haven't saved 15 minutes?
I’m confused. thought it is linear? 10% extra speed is still 10% extra time saved. It’s just anchored to a defined distance rather than a time. Strange expression of it on the speedometer
Excellent…..the massive value of Rory is that I always walk away thinking “I’ve never thought of it like that before”
at this level of automation, we need more people who can have that kind of impact over their peers
I would question that further because maybe the reason you haven’t thought of it like that before is due to all the reasons making you think of it the way you do.
DO we want to spend a third of hour day squished among other commuters on trains, for the “scenic” route that someone squished up by the window may be able to acknowledge?
We don’t “assume” speed is a priority, that’s the point of the mode of transportation.
@@Liusila Thanks @liusila...True but I guess that's my point really. The value of videos and conversations like this is getting me to challenge my assumptions. Much as I try to see the world through a new lens or filter as often as I can, I'll end up surrendering to habit and false assumptions e.g. the folks who invented this (whatever) it is a clever and therefore it's the best solution they could come up with at that time. BUT, if we understand that they are deploying a high level of 'logical' thinking to address the task then we can see, a little clearer, the gaps in their thinking and action from an innovative creative perspective.
I’ve only recently discovered him, I love his perspectives
With me it is more like.. that's what I have always felt on the subconscious level.
When I was at uni doing a textile degree I’d get the train to uni because it was quicker but the bus home which took almost 2 hours. The train journey was a bus to town, a walk to the station, then a walk to uni. Neither part of the journey was more than 10 mins. But going home was a very long journey on a bus where I could get some knitting done and relax for a while. The added bonus was the number of older women on the bus who used to work in the northern mill towns and spoke to me about the days of textile mills. It was uni information that wasn’t in books and an absolute joy.
I now have a car and while I love driving, I miss the ability to knit and meet strangers.
I agree with the preference except I do not like interaction, introvert alert, I dislike the interruption and higher risk of failure by a multimodal trip.
This was an oddly wonderful thing to read. Really wasn't expecting that here, thank you so much for sharing :)
I've been on a Rory Sutherland binge for days... Great stuff
I just found him, and I find him fascinating and oddly wise for a marketing guy. But he is Gen X so it makes total sense. Part psychologist and part philosopher.
Just popped up and I must say I'm about to go on this same binge.
Me toooooo!
Haha must be a theme , does help I'm a similar age to him so see things from a life lived view
Same here!
This takes me back to elementary music classes. We were nervous budding musicians. The teacher said, "Are we all crazy anxious enough?"
Unanimous agreement.
"Congratulations on your awareness. Now if you want to go farther faster... you will have to slow down."
I'm from Poland.
British speech is like music for my ears but to hear British people swear... it's just marvelous :3
Not very inventive though....
@@ileanamuntean7338Just like your comment
@@ileanamuntean7338British people have the most inventions in recorded history followed by France then Germany then USA and china last
Also from Poland. Which British comedian compared swearing to ketchup? A little enhances the food, too much drowns the food. Lovely metaphor.
@@TheMagicJIZZ Your talking in the past , just like banging on about winning the World cup ( 1966) , China is way ahead today.
There's so many little gold nuggets in this speech. Never heard of this guy before, luckily this was a great RUclips recommendation. I have a feeling I'm going to start binging his content.
Get his audio book called ‘Alchemy’ it’s just him talking like this all the way through the book, it’s also actually him reading it too. Really really worth a listen.
Rory is a very smart man. You can tell from his examples that he understands almost anything rather quickly. And he combines completely disparate phenomena with such ease.
Outside of a UK context, there is a pretty well-established Goldilocks zone for high speed rail, where it saves time compared to planes or takes the same time, but with less pollution.
And in many situations, when actual travel time is comparable, high speed rail end up being faster than plane travel, as passengers end up closer to their intended final destination (city center versus 60+ minutes away), there is no baggage or security wait-time etc.
It's the whole waiting for 2 hours at the airport and the travelling to & from the airport I can do without
RUclips shorts told me about Rory Sutherland. So THIS algorithm for once played well, kept me searching for him and finally watching his brilliant speeches. The algorithm was fast and watching this took time, wonderful precious time! 🙌🏻
Are you me??
The advantage of shorts: tremendous reach. The disadvantage is losing time messing around. I make shorts and want them to be a gateway to my longer content.
@@nathanhassallpoetry while this is absolutely true, in this case the shorts about Rory Sutherland were from a strange financial advisor (scammer?) and no direct reference or link to Rory was provided. So I had to do all the research who this gentleman is. Actually not even quite correct... 🙄
@@neglectedloves oh, wow! For Sutherland: all press might be good press. But not good when a scammer rides on the coattails of another's success to elevate themselves.
@@nathanhassallpoetry exactly! Is there a way to link directly to a specific YT account? I found myself more than once trying to find a person, a channel a topic within YT coming from a short... or it might of course just be me being stupid 😂
26:48 A neighbour of mine got a text message from someone who had walked past their house and wanted to buy it. That was not well received. I remember thinking they should have sent a hand-written letter, as I once did when I inquired about renting an idyllic cottage from an old lady. Worked for me. The difference between a text message and a hand-written letter is enormous.
Depends what age the recipient is
@@nicolarollinson4381 Maybe. I'm older than 30 and I'd be unimpressed by a text message.
@@ximono fairy snuff 😊
I think it’s also the reason they want to buy. If they are just flipping a house a hand written letter is not going to matter as much as if they love the area or the house.
@@AmyFerguson True. And if they're just flipping houses, they're not likely to write a sincere hand-written letter.
My brother forgot to fill up his car and was stressed. I said we would enjoy a slow drive, no traffic and we talked for two hours and truely enjoyed that so very much.
This, precisely, is what makes learning something different every day so exciting.
I loved it. As someone who had to present fairly regularly, and someone who has to attend presentations regularly, it’s so great to have someone with Rory’s type of personality. If it’s not fun then the audience are asleep and it’s hard watching your audience turn off quickly. This had Interesting information, was fast paced and never boring and Rory is a natural communicator and presenter.
Agree--and he is well practiced! I present and give talks as well, and read poetry to people. Grabbing attention is one art, keeping attention is another. I've got a knack for it having been doing it frequently for over a year professionally and more sporadically before that (making RUclips videos has also helped...)
I totally adore all of what he said. A delight to watch such an articulate person.
I highly recommend his audio book ‘Alchemy’ it’s brilliant. Even he reads it.
I'd rather spend an hour on a train than half an hour on a bus. At least in sydney Australia, where i can get a seat, i would.
Here is an insight. We had a bus service that was always on time. In rain, snow, sun.
The village commuters swallowed the idea that a train service would be better, because we already had old tracks but the train line had been abandoned decades earlier. So after much lobbying, the tracks were renovated and new bombardier trains were introduced.
Moral of the story - the trains are never on time. Snow hinders them, rain hinders them, sun hinders them. It is a shitty substitute that costs plenty.
It depends on the train or bus route and sometimes factors beyond your control. Is it a double-decker through London at a quiet time, where you get the front seat on top deck versus a packed sweaty tube that stops for 30 minutes in a tunnel.
@@erbterbAlso, less demand on buses can cause routes to be cut and decrease the usefulness of the network, forcing more people into alternatives, which in turn erodes the service.
@@MillillioN that is self evident.
@@saddysly8281 each to his own. I would rather be on time and know I will be on time, than have to always get the train an hour earlier because we cannot trust it will show up on time or at all. Then we end up riding a bus anyway as replacement traffic or take a cab and then go through the trouble of seeking reimbursement from the service provider.
The 30 minute product presentation and the written essay is what we call "proof of work" in computer science - it's a brilliant way to achieve decentralised concensus, thus avoiding the "mob rule", i.e. 51% majority deciding over 49% - this often happens when one just leave people to vote without putting in any work (e.g. researching the options), then the votes will be "cheap" and the winning strategy is populism - that's why we see so much of that in politics. Winning by 51% is so common because people have vastly different preferences. The candidates offering faster/cheaper solutions win over candidates who would be really solving problems, because actual solutions are often hard, takes time and effort and can be hugely unpopular. The proof of work ensures those who vote put in effort, increasing the value of their vote and lowering average time preferences. Imagine that in order to vote, you'd have to pass a simple test to prove you have some basic knowledge about the parties and their programmes - it will slow down the voting process, but the quality would skyrocket and it would be much harder to just "buy" votes.
Well we can't claim the current government got elected by populism.... They harvested all of 35% of the vote.
Basically a case of vote for me now and you'll get a $20 coupon vs Vote for me now and after 2 years you'd have saved $2000 dollars thanks to my policies.
People will take the $20 because they want the money now.
Your comment
There’s a problem with that, a genuine problem which is very relevant to the real world. Proof of work/knowledge favours those who have the excess time resource to put in that work. If you work as a cleaner, doing two jobs one of which is shift-work until 4am, and taking the bus because you can’t afford a car…..then not only do you make bad dietary decisions, you *also* don’t have time to do in-depth research of which political party has your interests at heart. Whereas the well-paid corporate lobbyist, whose day-job is to influence those same politicians, can put in as many hours a day as they like, to both research those policies, and make them happen by subtle skewing of debate.
Rule by experts may well produce “better” policies. But it also produces policies that are very *unfair* to those at the bottom of the pile. It’s exactly why democracy one-man-one-vote is both vital, and a fragile flower.
@@johnfranklin8147 You're exactly right.
Which is entirely why I advocate for a form of anarchism, particularly a return to local communalism/primitivism. If we as small communities can be self-sufficient, then the role of government disappears. The role of big business disappears. The ability for people to house and feed themselves "providing services" disappears. Everyone will be required to engage in the ACTUAL tasks required to sustain their living and no-one will be absolved of this responsibility. Certainly, no individual will be FORCED to work so that another may live, however this will still allow the freedom for individuals and small societies to decide to provide for those who cannot (the elderly, children, disabled etc.).
This is great content. I've discovered Rory Sutherland through RUclips reels and now I am watching full length videos with him. The next step is to write Mr. Sutherland to write a new book. I would love to read it.
Listen to his audio book ‘Alchemy’ it’s brilliant. It’s even him reading it. It’s full of this content from start to end. Really really good it is.
Rory is one of the few marketing people i can stomack listing to as an designer/engineer. i live my life much like he talks about, adfilters ann all electronic, no pings from anny app despite the strictly nesesary, and if im late i tell you and then carry on at the same speed. i might even slow down if late to counter the accompanying stress in being late. also one is eighter early or late, i like to chose if its important to be early or not. I also frequently chose transport becouse of ease of use comfort or beauty/intertainment instead of speed.
If I where yu I'd reed thrpogh yor post to checn for errs.
@@fwqkawI chequed his coment and it loocks good too me
President Obama once famously said he is always early. I expect that's because to be a Black man in America you had to do better than everyone else all the time. And early meant on time. As a stage actor, I was trained to never be late. On time is late. if you're just showing up on time, you are not ready to start. I, too, I'm always early. I would like to be less early, but I am too stressed that I'm going to be late. Lateness=disrespect and laziness and poor planning.
@@thunderousapplause that’s a feature of modern culture, not an essential to a healthy human experience. it’s part of what Rory explains as efficiency and optimization for every aspect of life, which is insane. i went to a luau when I was in Hawaii, and i’m sure you’ve heard of ’Hawaiian Time’? Hawaiian Time is a great way to live. that’s how i choose to live, in contrast with the modern way.
Not only an interesting topic but an equally interesting speaker.
Rory gives way more ROI per minute than anyone else - with incisive, revelatory material that always sounds like common sense. Much appreciated.
As a former VFX tech, I love the ideas of letting creatives loose on infrastructure proposals. I recall Syd Mead's proposal for the former WTC site. Absolutely brilliant and as both a technical proposal and as a real landmark.
Would be all DEI feminism. No thanks.
This guy is great, i feel genuinely informed and entertained
Hearing Rory go is like my inner voice come to life.
I wish my inner voice sounded like that
@@santiagoangulo ADD is a blessing and a curse.
Brilliant; Though not the central point, the implications of e-mail (and instant messaging) which puts the burden on answering/checking on the recipient, is spot on.
I don’t agree though. Just check the email when you can or want - if someone needs me urgently there is Teams or my phone number as a last resort. To me this talk came across as a boomer desperate to bring back the 1970s because he just doesn’t sync with the zeitgeist anymore.
Some emails are time sensitive precisely because emailing in general is very convenient, saves time...
@@Liusila I think Rory's point about the expectation is correct though. I'm a part of an organization that send out an important email, then send a text to everyone to let them know about it.
@@Liusila he’s gen x. we grew up before and during the tech revolution. so we have the perspective of life from both sides. boomers don’t really understand and similar for the gens after millennials. sometimes faster is not better. sometimes going outdoors to play is healthier. sometimes having no plan or idea what you’re going to do is invigorating. the tech revolution fundamentally changed almost everything, and so fast, we haven’t had time to evolve.
Only found this bloke in the last month. I love the way he thinks and lovd his delivery.
Get his audio book ‘Alchemy’ it’s brilliant. Even he reads it.
@Knuckle_Sandwich_Hand_Wraps thanks for the recommendation. I already listened to it.
4:22 I feel like whole my life I was trained, conditioned, lied by market/primal urges. That is how physics should be used. To improve our moral compas.
My problem with the price increase chart is that it shows Wage increased faster than housing, whereas in so many places rent / housing has gone up a lot more than wages in the past 5 years.
Just love this guy. ❤ he’s a reframing genius.
Thank you to the hosts for providing a space for these presentations and thank you Rory for sharing your time and work, peace
Enjoying travel time (or not) depends on the quality of the travel. I used to take the train from Leeds to London quite a lot for research conferences and got to travel down the day before the conference so there was no rush, just sitting on a train (outside of rush hour) chilling out and reading a book for two hours. I quite liked this and it was basically a good "de-stress" time. Compare this to, for example, taking the Tube in London at rush hour which I wouldn't wish on my worst enemy...
Exactly! Should we take THAT train twice as well, just for the joy of it all? Public transport is a means to an end, I don’t know what luxury trips with no time constraints the speaker gets to have, but most of us don’t get to live like that.
I do not say this lightly, but this presentation deserves a standing ovation - and not one of those 'compulsory' types. Bravo. Thank you Rory
He's very enjoyable to listen to. He always has something interesting to say, perfect to listen to in the background while you're doing work.
"Time to Question is a Question of...Time!" offers a recursive explanation of Rory's observation that we don't spend enough time talking about time.
Dad had a 6 month job in another city, and came home on the weekends. On the train, He enjoyed the opportunity to write out plans for his personal project. I asked him how long the train ride was. “It’s about two glasses of wine and then I’m home”. Lovely answer.
Fantastic speech. Never heard of this guy before, instantly hooked. And great content too.
There was at least 10 times during this talk my brain had a sudden sense of realisation, incredible presentation 👏🏻
This might be the best thing i've watched on youtube ever
I've hand written letters for close two a year and a half...
As they say " To write a letter is human to receive a letter is divine ". It takes time ,but receiving a letter in the mail box is beyond words of value
I used to catch that train from Salisbury to Exeter Central. The views through Dorset were gorgeous!
I work for the subsidiary of a big multinational, and as part of the buyout we lost our marketing function - what’s fascinating is that at the same time, our company strategy basically imploded. I’d always assumed the latter led to the former, but I’m now rethinking that.
Interesting. I work for a company that is B2B and has a single massive client, so does basically no marketing. And we have no strategy or purpose worth speaking about 🤔
A few of us bikers worked out the speed thing years ago. We noticed on a very long trip that some bikers would blast off and disappear, only to stop for petrol or pee and within a few minutes we would catch them up. So we did an experiment, some of us sat at the limit of 70mph and others went blasting off at speeds of their own choosing. Unless you are going at ridiculously fast speeds it made little to no difference because you could NEVER reach such speeds as to make a substantial difference.
I was in a car travelling home at around 60 for the dual carriageway part of the trip. Some friends were making the same journey, but I knew they'd travel around 70mph. But I didn't need to stop for fuel, while they needed to. The duel carriageway part of the journey was around 30 miles and was the only part of the journey in which we had much choice as to what speed we would travel at. I worked out that during those 30 miles, I'd take half an hour and the other car would travel an extra 5 miles in that time. So all I needed to do to get home first was travel more than 5 miles in the time it took them to fill up with fuel.
When I got home, I knew they would follow in (time spent at petrol station minus 5 minutes) and I had the tea ready for their arrival. This surprised them.
I always thought it was funny that some religions you put a hat on to show respect, and others, you take your hat off to show respect.
George Carlin has a solution:
“Hats Optional!”
The title alone is worth contemplating - love seeing new Rory Sutherland talks!
Didn't take much contemplation for me to arrive at a strong "yes". Suppose I have contemplated the question before. Great talk!
Or you just accept what confident speakers implore you to believe without much skepticism.
In 1979, the 90-minute commute between Mitcham and Westminster in the old Routemaster buses were the best times of the day. I'd fall asleep as soon as I sat down.
I'd almost completely forgotten but I used to work an extra 15ish mins over so I could get the train that terminated at my stop so I could have a nap
What a talk! Brilliant
I love this like anything that doubts the Bigger Faster More mindset
2 hours on a comfortable train are worth 10mins in an uncomfortable train. In addition, a 20min train ride is a disruption, a 90train ride is a work block
This was great to watch. Very instigating to the study of economics behavior. Im thrilled!
my research is all about this! Chain of thought reasoning. Great talk
Do you know who likes the idea that a technology is something we can't live without and must get on board with? The makers of the technology.
I found the part about Men enjoying the commute to work very interesting and true. I work in a small Cafe 30 miles from where I live and no one understands why i dont work in one closer to home. Truth is I actually really really enjoy the drive there and its a great work environment which is a bonus
Really entertaining and educational. While I see what Rory said about the assumption of ‘speed over enjoyment’ has influenced the rules of transportation, I think that the truth is in the ‘use-case’ nuances. Some value speed because the need is to be at a location on time and come back. Some value the enjoyment because their need is to experience the transport. It is safe to bet that the transportation companies have done their research and know where the majority of their potential customers are, and therefore optimize their experience to that need.
To Rory’s credit, these companies could customize their experience by asking users a few questions about their goals and priorities before they offer fares. Something like: want to get their fast? Or want to get the scenic route?....
I think it's important to consider what else the companies could do to make the journey better.
Would people care if their train took a longer time to arrive if they were comfortable and entertained? I don't think they would. Rory is railing against that assumption that "faster is better".
What a beautiful thought provoking speech
I couldn’t even make it through this video before stopping to buy Rory’s book. Such strong thinking and I like the notion that everything is based on extensive (incorrect) assumptions.
6:30 I recently had a trip to rural NSW, Australia where I went to Dubbo. Using Google Maps navigation to get back to Sydney took me through these back country roads instead of down the main highway from Dubbo to Orange because it was quicker by 10 minutes - but it was far more dangerous to be driving on a 1 lane each way country road, then a 3 lane highway.. all for 10 minutes.
Several of the points he makes remind me strongly of my time as trips co-ordinator in a secondary school. Each trip needed a risk assessment. "It's OK," they would say, "I've got the one from last year."
"That's not a risk assessment."
"Yes it is, and it's by Frank, who is really good and.."
"That's not a risk assessment."
"Why?"
"A risk assessment is you thinking the trip through, spotting what might go wrong, evaluating it, minimising hazards and being sure you know what your contingencies are. THEN you write it down as a summary in case you need evidence later." Without going through the process, the paper is worthless; worse, it's deceptive, because it makes you think you are well-prepared when you're not.
I remember back in the 1970s when I was going on a mountain climbing day trip from school, one of the parents asked if it was dangerous, only if you fall off was the reply
Man every company I've worked for that does risk assessments pretty much just copy's old ones, it's wrong really
While I think this is great advice, I had to re-read this several times to try to figure out what you actually meant by it. I *think* what you are saying is that there may be *new* risks that you are actually already aware of, that weren't in Frank's version, that may be missed if you did not take the time to think about it in the process of creating your new assessment.
No matter how many of his videos I watch, I will learn something incredible each time.
Love Rory Sutherland.
Cal Newport actually has made the same point at 10:04 many times over, but it's mostly fallen on deaf ears. See his book A World Without Email. Great idea on the server delay intervention though. Haven't heard that one before
Would love to see a conversion between those two. Rory was also starting to get at Slow Productivity towards the end which is Cal’s latest work
@@treiricketts7572 Same! It would be awesome to see them in a discussion
Extraordinarily good. I especially love Rory's coffee shop concept.
On speed and distance travelled:
We rarely travel very long distances in our daily commute.
Therefore the increase in velocity does not yield much time saved.
But, as many others have observed - fuel consumption is increased quite a lot.
And as Sir Rory mentioned, the risk of severe injury in case of an accident is also higher.
What he said about avoiding blame is a huge motivating factor in the spirit of the visor, don’t rush past that lesson
Well done presentation. Everything covered in this talk was spot on. Everyone should hear this.
After two months of getting recommended this guy's videos on RUclips I finally clicked on this video. He's definitely a very smart guy and interesting talk.
Rory you're a hero xxx
Brilliant-one of the best presentations I've seen in a while.
I appreciate all the knowledge you share! You’re a fantastic teacher! Thank you😅
Love Rory, fascinating as always.
I love RUclips. I clicked on a random video on a subject I wasn't interested in and watched 31 minutes of a lecture because the person giving it was great. I didn't agree with everything he said, but the way he said it was engaging and entertaining.
Fascinating analogy (speedometer vs paceometer)
Superb talk, really a 10/10.
So much wisdom in here I might have to rewatch this!!
I love this guy and where has he been my whole life??
At about the 28 minute mark, he brings up something that I personally think accurately depicts the function and consequence of using generative AI; the basic notion of 'journey vs destination'. Cleo Abram has a video regarding AI in music, and unknowingly, what she promotes at about 2.40 minutes into the video is the modern collapse of creativity, she calls it 'The Gap'. I can't tell you how saddened I was when I first saw her video months ago. To keep it short, she almost literally says, "If you want to create something, don't learn how to create it, just get AI to create it for you."
evolved robosapiens. Like the dinosaurs resistant to change stay homosapien and don't mix with robosapiens.
Rick Beato describes this as the death of popular music. There's no point in people getting good at playing, or composing, any more.
@@rogerstone3068 can you tell me which video that is? i can't find it...
Eyery time i hear philosophy speeches like this, i'm glad i'm not the only one thinking things so fundamentally different than the majority of people. Thanks Rory 🙏
Really needed to hear this, so relevant in todays world
"Your content is always so engaging and well-produced! Keep up the fantastic work!"
Rory is quite special. Thank you.
Brilliant presentation
This really changed my thinking about speeding. He's totally right. Going 80 when I'm allowed to go 70 isn't doing much of anything for my ETA.
Now I'm going to go 60 or more in my route to get to the highway.. those 30-40 mph bits. Takes off way more time!
Wow!😮 very eye opening take on things taking for granted.
I love this talk so much!
Finally I can hear someone say publicly somethig I've been telling my friends for ages. Things like sliding doors sliding sloowwllyy which don't let me go through at my chosen pace without alternative with handle/push/pull option drive me mad. Or when I can't be served because of the AI system failure. Or when I hear that an electronic system of a car can disable it for actually no reason at all, because some sensors are ridiculously electronically sensitive. You can go on with such absurdities forever.
Great talk.
This bloke is a hoot. I will look out more of his speeches and writings.
That slow-ai concept is fascinating. Imagine it going away for a week, coming back with incisive questions for the user, and making a really thoughtful response. Not sure our current LLM's are up for that, being mostly slightly interesting predictive text engines.
Its like road engineers will make a road ugly to make it slightly faster. But people might prefer a beautiful longer journey.
Excellent talk. It opened my eyes to what is probably the root cause of much of the problems in modern socety.
We did the "we would like to buy your house note" no one answered so we went for one that was on the market on the same street.the simple answer is that there is no simple answer in human interactions
Very well explained and delivered Rory 👏
We have basically lost our ‘quality’ of time in the rush to be fast. There is only one choice at the moment, which doesn’t suit most people (at an almost subconscious level). This was very obvious for me when I started work. We were legally entitled to an hour lunch break, which I insisted on taking to give me time I the middle of the day to regather myself. But as time went by people were incrimentally expected to work during their lunch break and so you now end up eating a shitty sandwich at your desk. And let be honest, who really likes that?
Excellent! Thanks for the video.
Legend!
this guy's a genius.. totally on the ball
Absolutely brilliant!👋
In an era dominated by instant gratification-where information is consumed in bite-sized portions, and results are expected at the speed of a click-our capacity for patience seems to be dwindling. Intelligence, on the other hand, requires time: time to reflect, to critically analyze, and to make connections between complex ideas.
The question then arises-are we, as a society, too impatient to fully develop and exercise our intelligence? The rush for quick solutions often undermines the deeper thinking and problem-solving required for true intellectual growth.
Very interesting idea. Also i like the way the man talks.Thanks for sharing
Concorde strikes me as an example of this. It was an incredible engineering feat for sure but in the end maybe it was beaten by thinking of a human rather than a machine.
Someone realised business people travelling between NY and London would be better off if they could sleep on a lie-flat bed or have a decent area to work and actually appreciate the extra time it took.
To reinforce that point, I heard that during the spring when the jet stream is at its strongest, some people prefer to fly to Europe from the west coast of the US rather than the east coast because the trip is too fast to get a decent night's sleep.
That's true. The Boston to London flight is a nightmare.